About Magic Cosmetic: Permanent Makeup Pigments Since 1992
Magic Cosmetic is a permanent makeup company based in Rishon LeZion, Israel. We have worked in permanent makeup since 1992, under the leadership of Haim Pardo, who is known for his expertise in the field in Israel and around the world.
We develop and supply PMU pigments, removers, devices and supplies, and we run our own permanent makeup college. Our clients include marketing centers, well-known cosmetic salons in Israel and around the world, colleges, beauticians and makeup artists.

Magic Cosmetic at a Glance
- In permanent makeup since: 1992
- Led by: Haim Pardo
- Address: 5 David Saharov St., 1st Floor, Rishon LeZion, Israel
- Products: PMU pigments, Reach Hybrid pigments, Magic Remover, PMU devices, needles and accessories
- Training: Magic College, our permanent makeup college
- For businesses: wholesale distribution and private label pigments
- Hours: Sunday to Thursday, 09:00 to 17:00 (Israel time)
Everything for Permanent Makeup Under One Roof
Magic Cosmetic brings all areas of permanent makeup together in one place:
- Pigments for eyebrows, lips and eyeliner, plus correction and skin camouflage pigments.
- Reach Hybrid, our hybrid pigment series that combines organic and inorganic pigments.
- Magic Remover, a salt-based remover for failed or unwanted permanent makeup.
- PMU devices, from classic, proven models such as the G9 and DX7 to a new generation of compact and wireless devices.
- Needles, accessories and professional sets for daily work.
Our Pigments
With the knowledge and experience we have built since 1992, we developed our own formulas for permanent makeup pigments. We keep updating them with more advanced and precise pigments, based on what artists need, both beginners and experienced professionals: easier work, more control during the treatment, and stable, even results.
Many of our shades are ready to use with no mixing, and we provide clear mixing and correction recommendations.
Magic College: Permanent Makeup Training
At Magic College, students train in all areas of permanent makeup with experienced teachers, including advanced training with masters from around the world. Our teachers stay available to students after graduation for advice and guidance.
Courses include:
- Permanent makeup course: eyebrows, lips and eyeliner
- Microblading course
- Eyeliner masterclass
- Advanced powder brows (pixel technique)
- Advanced lip color (watercolor technique)
- Advanced remover training
- Eyebrow shaping course
More details: cosmetic.co.il.
For PMU Businesses
We work with shops, academies, master trainers and distributors around the world. Join our distributor program for wholesale prices, product photos, marketing materials and product training, or launch your own brand with our private label program.
Personal, Professional Service
Permanent makeup offers many options, and choosing the right products matters. That is why we give every client professional, personal service, with advice and guidance that fit their needs. We believe that a winning combination on the road to success is a quality product together with professional and personal service.
Frequently Asked Questions
Who leads Magic Cosmetic?
Magic Cosmetic is led by Haim Pardo, who has worked in permanent makeup since 1992 in Israel and around the world.
Since when has Magic Cosmetic worked in permanent makeup?
Since 1992.
Where is Magic Cosmetic based?
At 5 David Saharov St., 1st Floor, Rishon LeZion, Israel. We work with clients in Israel and around the world.
What does Magic Cosmetic make and sell?
Permanent makeup pigments for eyebrows, lips and eyeliner, correction and skin camouflage pigments, the Reach Hybrid pigment series, Magic Remover, PMU devices, needles, accessories and professional sets.
Does Magic Cosmetic offer permanent makeup training?
Yes. Magic College, the company's permanent makeup college, teaches permanent makeup, microblading, eyeliner, powder brows, lip color, remover and eyebrow shaping courses.
Can businesses buy wholesale or under their own brand?
Yes. Shops, academies and distributors can join the distributor program for wholesale prices, or order private label pigments with their own brand. The private label minimum order is 100 bottles.
Talk to Us
Questions about our products, training or business programs? We are happy to help.
Chat with Us on WhatsApp Call +972-3-961-9661
Email: pmu@hotmail.com · Sunday to Thursday, 09:00 to 17:00